Bullet Does Graphic Design
Time for some action. Or actions. Photoshop, Indesign and Illustrator actions. We love this part.
If Art Direction is the why, then Design is all about the how. Such as how well do the visuals align with the brand message? Does the layout look balanced? Could the logo be a tad larger or the type be 1pt or 2pt bigger?
Maybe even change something from a Pantone color to a 4 Color CMYK to save an extra print plate for that awesome spot UV you actually really wanted. Whew! If there is a design problem, let us solve it.