Hi! My name is Kyle, a brand strategist who believes in human over hype. 
My company, Bullet, builds from the inside out. It’s a method, a belief, and a filter for every decision I make. Honor your real life first, then I can help you to arrive at clarity, direction, voice, confidence, and brand ownership.
No pressure.  Just a conversation.
" Kyle helped me embrace my authentic identity and build a visual brand that feels bold, meaningful, and timeless. The clarity and confidence I gained continue to elevate my professional presence. He genuinely understands your vision and helps you shine. "
Meymuna Hussein-Cattan – Tiyya Foundation
True brands aren’t invented. They’re uncovered.
After twenty years of creating identities, packaging, and systems for companies big and small, I’ve learned that the strongest brands begin from the inside and grow outward. They start with your story, your values, and the life you’re building.
What it’s like to work together
You don't need to have everything figured out.
Most of my clients are balancing work, family, and real-life responsibilities while trying to build something meaningful.
My role is to listen, ask thoughtful questions, and help uncover what’s already there so your brand can grow in a way that feels natural and sustainable.
How we move forward
It starts with a simple conversation.
Most people come to me when the ideas are pouncing around in their head but not connecting in the way they need them to.
I want to talk about where you are, what kind of life you want your brand to support, and why it matters. From there, I can help to aim you in the right direction.
If it feels like a fit, we move forward together.
How I translate your story into direction
Identity → Story → Expression → Impact
Brand direction that brings clarity, confidence, and momentum.

Art Direction
Brand Identity & Logo Design
Packaging Design
Print & Physical Design
Brand Guidelines & Systems
Trusted by
" Kyle has been an invaluable asset to our brand. His creativity, professionalism, and swift turnaround consistently exceed expectations. We are thrilled to work with him and highly recommend his services. "
Jill Biren – JB SKRUB
No pressure.  Just a conversation.
Just a conversation to see where you are and where you want to go next.
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