25 years of designing packaging and brand identity for beauty and consumer brands.
Bullet is a solo studio focused on packaging and brand identity for beauty and consumer brands. Founded in 2012, the work is built on one principle: get the strategy right first, and the design takes care of itself.
" Kyle has been an invaluable asset to our brand. His creativity, professionalism, and swift turnaround consistently exceed expectations. We are thrilled to work with him and highly recommend his services. "
Jill Biren – JB SKRUB
True brands aren’t invented. They’re uncovered.
The work is finding what's already there and building outward from it.
Twenty-five years of packaging and identity work taught me one consistent truth: the brands that last are the ones that start with something real. Not a trend, not a competitor's aesthetic, not what the category expects.
What it’s like to work together
You'll always know where we are and why.
Most clients come in knowing their product is strong but feeling like their brand hasn't caught up yet. My job is to close that gap through strategy, identity, and packaging design that reflects what the brand actually is, not just what it wants to look like. The process is direct and collaborative.
How we move forward
It starts with a conversation about where your brand is and where it needs to go. If the fit is right, we build a scope around that. No unnecessary stages, no inflated timelines. Just focused work toward something you're proud to put on shelf.
Services
Art Direction
Brand Identity & Logo Design
Packaging Design
Print & Physical Design
Brand Guidelines & Systems
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